Brittany is a licensed real estate agent in Illinois with over 12 years of experience in the industry. She uses her sales, marketing, and business development background to educate agents and help them find sustainable ways to build their businesses. See full bio
Reviewed by Table of ContentsThe world of real estate marketing can be overwhelming, and with so many online options available today, some methods tend to get overlooked. I’m here to help you revive a classic: direct mail. Yes, you heard it right—something tangible that people can hold in their hands. No endless scrolling right past your digital design. I’ve compiled a list of the six best real estate direct mail companies to help you spice up your network’s mailboxes.
| Direct Mail Company | Starting Price | Lead Purchasing | Address Verification | The Close Score |
|---|---|---|---|---|
| ProspectsPLUS! | $0.96 per piece | 4.97 | ||
| PostcardMania | $0.18 per piece | 4.96 | ||
| Wise Pelican | $0.82 per piece | 4.91 | ||
| Quantum Digital | $0.13 per piece | 4.09 | ||
| Primoprint | $33 for 100 | 4.07 | ||
| Ballpoint Marketing | $0.88 per piece | 3.93 |
ProspectsPLUS! is a one-stop shop for all your real estate direct mailing needs, securing a spot as one of the top lead generation companies for direct mail. It offers training resources to help you get the most out of your prospecting efforts, and you can use its ROI and SOI calculators to plan and budget before creating your real estate mailers. If you don’t have a mailing list, don’t worry—you can create one using its MapMyMail system. This platform sets you up with everything you need for prospecting to reach new clients, stay connected with past clients, and take your real estate business to the next level.
The resources available on ProspectsPLUS! are great for agents who want to thrive with direct mail marketing in real estate. However, integration with CRMs would be a great value-added feature to help agents streamline client communication and outreach. If CRM integration is important to you, check out Quantum Digital.
Creating effective direct mail marketing campaigns for real estate can be daunting. But with PostcardMania’s professional graphic design assistance, real estate agents can breathe a sigh of relief. This platform takes the burden off of coming up with ideas every month. Leverage proven strategies from experts and maximize your investment in business growth with a more personalized experience.
Many agents want to avoid fuss with the design process. However, to stay competitive with other direct mail marketing companies, PostcardMania should provide the option for online ordering. Some agents might hesitate to use this service if they can’t place orders quickly and easily without communicating directly with the company. If you prefer ordering online, just head over to Wise Pelican.
Founded by real estate agents who understand the importance of standing out in a crowded market, Wise Pelican makes direct mail marketing for real estate easy-breezy. The mailing list system saves time by targeting the right audience and boosting response rates. This gives you a higher chance of securing more seller leads. Whether you sign up for a subscription to take advantage of the additional features or use the platform as needed, you’ll have access to premade and customizable templates that will help you create eye-catching mailers in no time.
Real estate agents have a lot on their plate, and sometimes less is more. However, additional direct mail marketing support may benefit agents who are not well-versed in digital design. Whether it be graphic design help or training videos, I think these features could really personalize the experience for some agents. For a more full-service option, visit PostcardMania.
If you’re looking for a hassle-free way to manage your real estate mail campaigns, Quantum Digital has what you need. One of the coolest features it offers is the integration with your MLS. This tool automatically pulls all property information, and postcard designs are created for you to order whenever you list or sell a property. It’s almost like having a personal assistant manage your mail campaigns! Although the selection of premade templates may be limited, Quantum Digital’s design tool makes it super easy to create custom templates.
Quantum Digital is best suited for agents who don’t mind custom design; however, some may find it a bit technical. To make things even easier, it could benefit from more predesigned template options. For more template options, visit Primoprint.
