5 Marketing Documents Every Company Needs

Consider color-coding your calendar so it’s easy to scan. You can, for example, assign colors to different mediums, so you can view the spread of your content types at a glance, i.e., you’ve covered all the key channels over any given time period.

To get started, find templates from sites like HootSuite, HubSpot, Sprout Social. But you can create your own calendar easily in Google Sheets.

Managing Your Marketing Documents

You don’t need to start from scratch each time you take on a new task in your marketing business.

How much time do you spend searching for documents?

A 2012 study from the Industrial Development Corporation found knowledge workers in Western Europe companies spent over eight hours creating documents and over four hours looking for documents.

Here’s a few pointers for managing your marketing documents:

Use cloud-based storage to manage your documents, so they’re easy to access.
Create templates for re-usable documents. You can use a tool like Xodo Sign, for instance.
If you need help organizing your documents, categorize your files so they’re easy to find.

Marketing documents don’t often get the credit they deserve. They will improve productivity, save time, and streamline workflows.

That means you’re freed up to focus on the magic: coming with remarkable marketing campaigns.

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